ROKiT names Bav Majithia chief commercial officer

ROKiT appointed Bav Majithia as chief commercial officer as the international group pushes further global expansion across a widening portfolio of businesses. The hire is meant to support new commercial opportunities, partnerships and revenue growth across the company’s sectors.

Why it matters: - ROKiT is adding senior commercial leadership as it seeks to accelerate global growth across businesses in tyres, oxygen technologies, automotive cleaning products, software development, Wi-Fi service deployment, content creation and premium beverages. - The appointment is aimed at strengthening dealmaking, partnerships and revenue generation as the group broadens its international footprint.

What happened: - ROKiT announced the appointment of Bav Majithia as chief commercial officer on August 7, 2026. - The company said the role is a key strategic hire for the next phase of its expansion. - Jonathan Kendrick, chairman of ROKiT, welcomed Majithia to the leadership team.

The details: - Majithia brings more than 20 years of commercial, entrepreneurial and acquisition experience. - His background includes creating, building, acquiring and scaling businesses in automotive, media and radio, telecommunications, property investment, consumer goods, charities and television shopping. - As chief commercial officer, Majithia will identify new commercial opportunities across ROKiT businesses. - Majithia will also work on accelerating revenue growth, developing strategic alliances and supporting worldwide portfolio expansion. - ROKiT said its businesses span multiple markets and are united by a culture of innovation and entrepreneurial ambition. - The company said it is pursuing commercial growth, strategic partnerships, acquisitions and international market expansion.

Between the lines: - The hire signals that ROKiT is pairing portfolio expansion with more formal executive structure. - Majithia’s experience across acquisitions and multi-industry growth suggests ROKiT wants a leader who can help turn its broad operating mix into commercial synergies. - The company has leaned heavily on motorsport sponsorships to build visibility and brand reach. - ROKiT said it wants leadership talent that can unlock new commercial opportunities and support long-term growth.

What's next: - Majithia is expected to focus on new partnerships, market expansion and revenue initiatives across the group. - ROKiT said it will continue identifying, acquiring and developing businesses and technologies as it builds globally recognized brands. - The company’s expansion strategy appears set to continue across existing sectors and additional markets.

The bottom line: - ROKiT is betting that a seasoned commercial executive can help convert its diverse business portfolio into faster global growth.