Chief Outsiders adds Christina DeRosa as fractional CMO and CPO

Chief Outsiders has named Christina DeRosa as a Fractional Chief Marketing and Chief Product Officer to help consumer and B2B clients align marketing, product and sales. The hire expands the firm's bench as CEOs and investors look for operating talent that can drive revenue growth, profitability and enterprise value.

Why it matters: - Chief Outsiders is adding senior operating talent as more mid-sized companies look for fractional leadership that can move strategy into execution. - DeRosa’s background spans marketing, product, sales and general management, which fits the firm’s pitch to help clients build customer-centric growth engines. - The hire is aimed at companies trying to improve revenue growth, profitability and enterprise value without taking on a full-time executive.

What happened: - Christina DeRosa joined Chief Outsiders as a Fractional Chief Marketing and Chief Product Officer. - She will work with Consumer and B2B CEOs and investors. - Her mandate is to align Marketing, Product and Sales across complex businesses. - Chief Outsiders said the goal is to help clients translate strategy into execution and unlock growth. - DeRosa joins a network of more than 100 Fractional CMOs and Fractional CSOs.

The details: - DeRosa has worked across consumer products, services, retail/ecommerce, and B2B SaaS and technology. - Her experience includes go-to-market transformation, product innovation and customer experience. - She has led businesses from $20 million to $6 billion in revenue. - Her career has included roles across PE-, VC-, public-, private- and founder-led companies. - She has managed teams of up to 250 people. - DeRosa has contributed to three successful exits. - Chief Outsiders said she has a track record of revenue growth, profitability improvement, customer acquisition and enterprise value creation. - Dawn Werry, East Region Managing Partner at Chief Outsiders, said DeRosa brings a rare combination of strategic perspective and hands-on operating experience. - Werry said DeRosa’s ability to connect marketing, sales, technology and operational strategy will be valuable for CEOs facing growth and transformation challenges.

Between the lines: - The hire reinforces Chief Outsiders’ emphasis on executives who can do both strategy and execution, not just advise from the sidelines. - DeRosa’s mix of consumer and B2B experience gives the firm a cross-market operator for clients navigating multiple growth channels. - The announcement also signals continued demand for fractional leadership in companies that want senior expertise with more flexibility than a permanent hire.

What's next: - DeRosa is expected to support Chief Outsiders clients across consumer and tech sectors. - Her work will likely center on revenue growth, product-market alignment and operational improvements. - Chief Outsiders will continue using its fractional executive network and growth platform to pitch faster, lower-risk expansion.

The bottom line: - Chief Outsiders is betting that DeRosa’s operating background will help clients turn growth plans into measurable business results.